I launched this campaign 20 days ago and total funds raised to date = $10,665. Almost at the half way mark! BIG THANK YOU TO ALL THE SUPPORTERS!!
Those of you that know me well will know that I am a total data-geek. Give me a database and I can make pivot tables all day. So I've been playing around with various data visualisation tools to try to see if we can display any of my data findings in an online, interactive way:
PowerBI is very cool but it does not let you publish online. I could not upload my Excel with slicers either, so unfortunately this update is going to be old school style. it.
Some interesting and /or amusing facts about my campaign:
- I have extremely, extremely generous friends, with the average donation at $200. (Please note that this is due to a number of very large donations, which are not going to continue, so I will still need everyone's support and even a $5 / $10 donation will mean a lot to me and my campaign)
- I have more women donors than men, though the men donate 1.5x more than the women
- Most donations come from social friends that are not classmates or colleagues
- Even classifying "friends" was extremely difficult as I'm friends with all of them (social, school and work) so lumping them into one group doesn't help generate deeper insights
- Splitting them up into discrete groups was also difficult - most of my friends fit in nicely into either school or work (e.g. Cambridge & Bain) or one school + work but there was one pesky little friend who spanned across multiple school categories (Cambridge, Wharton and Bain) which makes it more tedious to cut without double counting
- Most of my donors from work are from Bain (not surprising, I spent 8 years there)
- Bain women donate 2x more than Bain men
- The average Partners Capital donation is more than 3X the average Bain donation (though that's an outlier - due to one very generous donor)
- I have 3X more Wharton donors than Cambridge ones, though the average Cambridge donation is 5X larger (though this is also an outlier, due to an extremely generous Cambridge friend)
- My 47 donors are very international: they were born in 11 countries but live in 15 different cities. At least 10% of them have dual passports. 44% are currently living in a different city from where they were born (66% have done so at some point) and 14% live in multiple cities so it's almost impossible to cut the data by geography (though I am looking into mapping visualisation software)
- Social media has been surprisingly effective especially Twitter. One of my first donor was a venture capitalist from Sydney, Andrew Coppin who very generously donated $240. The other anonymous donations are 90% likely to come from Twitter as that is the only channel where I am actively promoting this campaign (my Facebook Page is targeted at my Facebook friends, and I don't allow strangers to follow my profile, though they can access my fundraising page). This means that the average Twitter donation is worth $100
Other interesting insights that I gathered from research that I did:
1. Men donate competitively - if they see large donations by other men, they tend to donate more
2. This amount increases if the fundraiser is an attractive woman
Based on a projected trendline, I will hit my target by 18 November 2015, which is crazy and beyond my wildest dreams. I am now working with Pencils of Promise to set up their Singapore charter to get more organisations and individuals to launch campaigns for them. Please let me know if you or your company would be interested in launching a campaign too!
Once again, thank you to all my supporters and all my FUTURE supporters ;)