The Weebly template that I am using is Unite.   One of the features of this theme are that there are only 2 choices of colors for buttons - grey and black, which does not make the call to action very visible.

Prompted by Neil Patel's recent post "How to Create the Perfect Call to Action" I utilised one of the best features of free Weebly websites the ability to add custom HTML / CSS to the website to change the Donate buttons from Black to Yellow!

​ Here's how to change the color of your buttons:

Step 1: Go to Themes 
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​Step 2: Click on Edit HTML / CSS at the bottom of the page

Step 3: Search for Styles, and main.less.  If your theme does not have a main.less file, you might want to try UI-kits.less. I haven't tried looking through every single theme for where the button sits, but look in the Styles folder, and check each one by searching for Button. 

Step 4. Use the Search function and search for "Button" or scroll down till you see /* Button */. That's where all the button styling sits.
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​Step 4: Change the background from black (#000000) to yellow (#fbb730). Change the border color to whatever color you want your border to be. I like my buttons borderless so I use the same yellow (#fbb730)

Step 5: Change the color (font color) from white (#ffffff) to black (#000000)

Step 6: To change the color of the button when you hover over it, look for the word button and hover (.wsite-button:hover or .wsitebutton-highlight:hover) and change the colour there!

Coincidence? Maybe.  Correlation does not mean causation.

But whether it was the change in colour of CTA or not,  learning from @neilpatel and @shayhowe led to a jump in the number of donations and  my projected completion date has been brought forward by 5 days!  

Good thing I learnt some HTML / CSS from Shay Howe earlier this year (one of the best sites to learn)
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40 days ago I launched this Campaign to raise US$25,000 to build a school in Laos.  I gave myself 12 months to raise $25,000. It's been 40 days, and the campaign has raised over $21,000.  We're just $3,625 short of building a school! 

BIG THANK YOU TO ALL THE SUPPORTERS, ESPECIALLY THE ANONYMOUS DONORS FROM TWITTER.

The campaign has gone so well that Pencils of Promise have asked if I will partner with them for their holiday special - Season of Promise - where they are committing to build 30 schools over the holiday period. 

I am offering to go to local schools to teach website design, graphic design, social media marketing - all the tactics that have worked for me in driving donations over the December school holidays. 

I think that asking a child "if he's willing to give up his Christmas presents so that a less fortunate child can have a pencil" is a good way to educate them about children that don't have schools to go to and can't read or write. It's also a good test of character and a great way to teach empathy and social responsibility. 

If anyone is interested in being a part of the 'Season of Promise' campaign, please get in touch!

Thanks again for your support!

It's been exactly a month since I launched this campaign, and almost $14,000 has been raised, thanks to the contributions of 53 generous individuals.  THANK YOU ONCE AGAIN TO ALL THE SUPPORTERS! 

​The rate at which donations are coming in have slowed down, but I'm still getting at least one donation a day which I am very grateful for. Based on the latest data, the projected  date for achieving my campaign target has been moved back 2 days to 30 November 2015.

One of the amazing things that I've noticed is an increase in the number of anonymous donations after I posted my one-size-fits-all hack on Twitter as well as on Medium.  Twitter is the only social media channel that I am actively using to promote my campaign to the public (my Facebook profile is limited to friends only and my Facebook page is also only followed by friends.)  On hindsight, I should have appended UTM trackers to the Medium post to see how many of them ended up on this website, but unfortunately, I didn't so we'll just have to lump Twitter and Medium together (largely the same anyway but it would have been nice to know if Medium helped generate more donations).

(If you are one of the anonymous donors and disagree with this assumption, feel free to correct me in the comments below.) ​

Based on the number of tweets my post generated (15 tweets from the website and 15 retweets from Twitter), the value of my Tweet is $40.67.  Compared to recent research done by Klear, "How much is a Tweet worth for a Kickstarter Campaign" where they estimated the value of a tweet to be $14.30, ​the value of a tweet for my campaign is 2.8X higher.

If you are a US marketer, the amount of data that you can derive from Twitter audience insights is pretty amazing

Compared to the overall Twitter community, my followers are also: 

• 20% more likely to buy premium brands
• 13% more likely to lead natural living + fresh and healthy lifestyles (I bet they're from California!)
• 8% more likely to be Kosher (New Yorkers!)
• 6% more likely to be vegetarian and 4% more likely to be dairy free (OK that's smells like LA)
• Most of them don't do mundane things like buy eggs or milk and it appears that they're less likely to buy soap either (does shower-gel count? Who uses soap??)
• But I'm very proud to report that my followers are likely to have good teeth, as they have  have excellent oral hygiene habits (17% more likely to buy oral care).  You can tweet this.: http://deb.bi/FollowerInsights-Tweet-This 

My latest follower count is 2,942.  Not bad for someone who's only been on Twitter for 6 months. I gained my first 1,000 in 2 weeks and the last 1,000 in the last 2 weeks. The period in the middle was when I was experimenting with techniques that didn't work. 

Using SocialBro's Benchmarking tool (which ROCKS!), compared to Social Media and Marketing Tweeps who I assume are the most sophisticated Twitter users, I'm listed 206 times, vs an average of 9 and I have a much higher growth trajectory. :)

Using Followerwonk's Comparison of Users tool, you can see that there's almost no overlap in my 3 user accounts. If you add up all my Twitter accounts, I have a total unique Twitter audience size of 4,809. And you should see my latest one which has been listed over 500 times. :p)

Wanna know my secrets? 

P.S. For the Tweeps that have read this already (and thanks for Clicking to Tweet!), I've updated the click links. After painstakingly adding links to every single individual component of my Tweet This graphic on Canva, I realised that it doesn't work when pasted into Weebly's blog, though I have added a link to the graphic so you can click on that. 

Also Add SumoMe's Share Image Plugin would love comments on whether you like it or not